I am Zunaira, a Staff designer and design leader at HelloFresh SE, Berlin. I head the Habit-Building Tribe and focus on driving customer retention, acquisition, and engagement through strategic design that enhances the entire user journey. I collaborate across teams to deliver high-quality solutions that align with business goals.

Previously at Samsung R&D, Bangalore, I worked on innovations in AI and AR for Samsung Mobiles and spearheaded the commercialization of Camera & Gallery features for non-flagship devices.

I thrive at the intersection of design, strategy, and technology, leveraging design thinking and user-centered methodologies to create intuitive and impactful experiences.