Design & Research About
Strategic redesign of a collaborative design practice.
About.
QuickBrownFox is a graphic design studio, currently based in New Delhi, India and Cape Town, South Africa. It was founded in 2010 by Hanumant Khanna and Sujay Sanan with experience in diverse areas of design. QuickBrownFox has a team of skilled designers, researchers, thinkers and artists. They like design that is functional, relevant to its context and curious to the eye and mind. Over the years they have done projects in various sectors and of various scales and needed to rebrand and strategise their new website to showcase their latest projects.
Role. I worked on this project as my graduation project from NID. I was keen to work with them and take up this behemoth task as a way to deep dive into each of their projects and learn from their approach, process and evolution over the years. It was a great stepping stone into industry experience as I learnt every single part of the job and executed every single aspect of this project. From art direction to photography to strategy and branding and final commercialisation- I lead the effort for it all.
Discipline Strategy, UI/UX, Branding, Art Direction, Photography
The project page is currently under construction. To view the final output, please click here. To view the process in depth, please click here.
© Zunaira Naqvi 2022