Design & Research About

A whole new way to capture the best moments. Get a variety of meaningful and share-worthy photos and videos in a single tap.


Sometimes a single photo or video just isn’t enough to truly capture the moment. Single Take, first introduced as the USP feature on the Galaxy S20 series, aimed to solve that problem. With revolutionary AI, it captures the best moments and simultaneously creates multiple photos and videos with a variety of effects. You can capture up to 15 seconds and choose the best style for the moment without having to reshoot it.

Role. I was a part of the team that first conceptualised the idea after which we collaborated with our design and engineering counterparts in Korea to finally produce Single Take. Our team worked on research, design proposals, AI algorithms and usability testing. As a designer and researcher, this project was very fulfilling as I was able to experience the process of coming up with a concept and evolving it while simultaneously working with multiple stakeholders to develop it as a flagship series USP.

Awards Samsung Annual Excellence Award- Outstanding Project of the Year 2020 & 2021

Discipline UI/UX, AI Algorithm creation, Qualitative Research, Usability Testing


Worked with Samsung Electronics

Image & Video Credits Samsung Pexels

Year 2019-2020

Team Swadha Jaiswal, Payal Arora, Zunaira Naqvi, Pradeep Vegireddi, Anupriya Gupta

© Zunaira Naqvi 2022