Single Take: a new AI Camera mode for Samsung
Role
As a senior designer and researcher, I co-conceptualized Single Take, collaborating with design and engineering teams in Korea. I contributed to research, design proposals, creation of AI algorithms, usability testing and developing it into a flagship feature for Galaxy S2O.
Collaborated with
HQ Design and Product
Camera Tech Alliance India
Year
2019-2020
Company
Samsung
Industry
Consumer Electronics
Building a Powerful AI Experience
As competition in the mobile market intensified, Samsung aimed to solidify its reputation as a leader in AI by infusing intelligence into core app experiences. Our challenge: to develop an AI-powered camera feature that would push the boundaries of innovation and deliver an intuitive, groundbreaking experience for users.
Key Findings from User Research
The Solution:
Single Take, Multiple Moments
Single Take revolutionizes the camera experience by allowing users to capture once and receive a diverse array of photos and videos, all powered by Samsung’s advanced AI engines. Acting as a personal video editor, Single Take intelligently analyzes the scene, applying various effects like slow-motion, stabilization, and dynamic editing, transforming each capture into multiple share-worthy outputs.
With a simple tap, users can record up to 15 seconds of footage. From this, Single Take generates 10-15 unique results, neatly displayed in a tray. These include a curated mix of content, such as a highlight video, candid collage, best shot, hyperlapse, slow-motion clips, live focus, looped videos, and more—ensuring that users always have a range of creative and feed-ready options to choose from.
The impact
Single Take became the second most used mode after Photo mode with a usage of 24% of all captured events.
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